Google and NBCUniversal Team Up to Transform Paris Olympics Coverage with AI

Google, the U.S. Olympic & Paralympic Committee, and NBCUniversal have announced a new partnership wherein Google has been named the official search AI partner of Team USA for the 2024 Olympics broadcast, which starts on July 26th.

"We are thrilled to announce Team USA's partnership with Google," said Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee. “This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best of technology and sports. By working with Google and NBCUniversal, we are ensuring that our athletes' stories are told in the most dynamic and engaging ways possible. This partnership will inspire millions and amplify the incredible efforts of Team USA as they compete on the world stage."

In addition to the partnership with Team USA, Google will collaborate with NBCUniversal to bring athlete stories and Paris Games competitions to life by integrating sponsored content formats. NBCUniversal will leverage Google search, maps, and Gemini AI features to explore the Olympic & Paralympic Games.

To promote Google’s AI features, NBCUniversal has created “Explain the Games,” in which commentators will utilize Google Search’s AI Overviews to help viewers with their questions about the games.

During the Paris Games coverage, viewers can also watch Leslie Jones, Chief Superfan Commentator, as she comes up with custom moves or learns a new sport with the help of Google Gemini.

Moreover, five Olympians and Paralympians will be seen in social videos and late-night promos, exploring the host city with the help of Google Lens, Circle to Search, Immersive View in Google Maps, and Gemini, highlighting Google’s AI-powered features. 

Furthermore, the Google Maps Platform’s photorealistic 3D tiles will enable NBCUniversal’s audience to see iconic Olympic venues in Paris, like Versailles, Stade Roland Garros, and the Aquatics Centre.

“We are very excited to be partnering with Google to deliver innovative, highly engaging elements that will enhance the coverage of the Paris Games for our audiences and make every viewer feel as though they are on the ground in Paris,” said Dan Lovinger, President of Olympic & Paralympic Partnerships, NBCUniversal.

Our partnership with Team USA and NBCUniversal during the Olympic & Paralympic Games provides an incredible stage to showcase how Google’s helpful everyday products like Google Search and Google Maps, and newer innovations like Gemini, are using AI to help fans explore, learn, and connect with the Games,” said Marvin Chow, Vice President of Marketing, Google.