VIDEO | Albertsons Companies CDO: Data Models Enhance Customer Experience

(US and Canada) Danielle Crop, CDO, Albertsons Companies, speaks with Kellie de Leon, Senior Director of Content Marketing, Treasure Data, in a video interview about organizational data literacy, challenges in meeting business user demands, data success stories, and improving customer experience in the grocery industry.

Crop shares that Albertsons aims to inculcate data in everyday work and has made significant strides in that direction. She adds that company-built capabilities federate people’s access to data they need, and organizational tools enable them to attain business insights for solving new quests. This leads to organizational self-service based on grounding, well-organized, and structured data.

As Albertsons’ first CDO, Crop maintains that the organizational appetite for a data office is at its peak. She notes that the high demand for data professionals across the organization has made hiring great talent the biggest challenge.

According to Crop, creating and growing a team that drives value has been successful. She acknowledges that each data scientist contributes $2 million annually as ROI to the organization. She believes that reducing the time it takes to get the data and machine learning models into production will add additional value.

Albertsons has a solid customer database, be it customer interaction or insights on what they buy, Crop continues. She affirms that the models developed by data scientists in association with the shopper experience team have enabled better customer experience and enhanced sales.

Crop also points out that the company has successfully incorporated data science with automation to keep shelves full. She notes that Albertsons ensures perfect supply chain management by partnering with CPG partners and using algorithms.

Crop considers the location-based opportunities the company offers between its app and the store as the next best thing regarding continuous data evolution. She adds that Albertsons believes it is revolutionary to help people shop better through gathered data information while being privacy compliant.

Crop reveals that a significant part of customer experience comes through the supply chain. The company ensures good shelf health because if the product is not on the shelf — digital or in-store — there is nothing to be delivered to the customer. That’s why Albertsons is dedicated to having the right products, in the right stores, for the right customers, she concludes.

CDO Magazine appreciates Danielle Crop for sharing her insights and data success stories with our global community.

See more from Danielle Crop

Data is the First Law of Statistical Inference