MapRecruit, President and Co-Founder: We automate mundane recruiting tasks

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Mar 18, 2022, 7:00 pm

(US and Canada) Swamy Sriperumbudur, President and Co-Founder, MapRecruit, speaks with Mark Johnson, Regional VP – Fusion Alliance, about the pressing need for HR tech in the evolving global recruitment.

Sriperumbudur says that the main goal for MapRecruit is to help recruiters achieve more than 10 times their ROI and help their business hire the right talent at the right time at a faster pace.

He mentions that recruiters go through multiple struggles while fulfilling positions in a timely manner - from getting information through various sources, to setting up interviews with hiring managers.

“MapRecruit came in as a completely AI-based, end-to-end talent acquisition process so that we can completely automate some of these mundane and time-consuming tasks using automation. We bring in our AI and machine learning algorithms so that this all will help recruiters to achieve 10 times faster. You get consistent results, and it brings complete transparency avoiding human bias and bringing compliance to the recruiting process within an organization,” Sriperumbudur says.

While from the job seeker's perspective, the task is to match them with the right opportunities, from the employer's lens, it is about identifying the job seeker who can actually do the job. Sriperumbudur explains that the goal is to provide a completely frictionless recruiting platform to the employer side.

“Our mission is to put talent to work using frictionless recruiting. If you compare it with traditional recruitment, it does a similar recruitment job. It attracts, it outreaches, it shortlists and schedules interviews with hiring managers and for final selection. HR tech cognitively automates most of these functions. There are so many puzzles within recruitment, HR tech is the need of the hour. Our adoption has increased from 15% to more than 70% in this pandemic,” he says.

Speaking on the adoption and the expansion of HR tech services, Sriperumbudur says that while there have been many new players, each focuses on specific individual areas instead of a holistic approach to the problems.

“We found that the foundational and complex solutions are very much resume parsing, a semantic search of profiles, match, and ranking. We need to create a foundation where the job description is coming with the kind of profiles. How do you want to do the matching so that we have a semantic space? So that you can identify and reach out to the right candidates. Not only that, once you have this foundation, how do you interact? Because the outreach is very important,” Sriperumbudur says.

The process doesn’t end there, he says, noting that if the recruiter doesn't work well with a candidate, it is likely that the candidate will disappear.

“There are so many companies always looking to hire qualified people. That is where MapRecruit comes in, going through the entire process of the journey of recruitment, sourcing, identifying the right candidate, and great outreach. We want to really engage and then do the qualification and do the onboarding. So, that's where the different technologies are evolving,” Sriperumbudur concludes.