Do you see any trade-off between innovation and standardization? Can you give me an example?
“There are pros and cons to standardization. One might think of standardization with a negative connotation, because it can standardize the solution process and not help in doing new things. But on the flip side, it is required when a business is doing thousands of different transactions. Business needs to have standards from a compliance perspective, to be able to handle products and solutions effectively and to have a better, consistent experience from a client perspective. Sibcy Cline does over eighteen thousand transactions each year, so standardization allows us to provide the best experience for clients buying and selling with our company, and across all of our services, whether it be legal, the real estate market or understanding listings. Standardization also helps us collaborate, and for us, it’s all about the collaboration between sellers and buyers to make sure they each get what they want.
The application of technology and the ability to use it for innovation in business is always a value-added. Because innovation happens incrementally in most cases, it’s not a revolution always, but an evolution – that’s an important differentiator in our business. It’s about finding the capabilities and leveraging technology to get the best value, from a client perspective, from a real estate perspective and from an employee perspective.”