VIDEO | My Choices Foundation, CEO & Founder: A Young Girl May Be Sold Up to 30 Times a Day

(Asia) Elca Grobler, CEO & Founder, My Choices Foundation, speaks with Savio Rodrigues, VP-Client Membership, Trianz, and Editorial Board Member, CDO Magazine, about big data’s role in combating domestic violence and sex trafficking.

My Choices Foundation is an NGO based in Hyderabad, India, that provides grassroots services to victims of domestic violence and their families. It also established the first national helpline related to human trafficking and has received over 69,000 calls since its inception.

Grobler mentions that unlike drugs and guns — that can be sold once — a young girl can be sold up to 20 or 30 times a day. Furthermore, only 1% of trafficked girls are rescued.

Speaking on the role of big data in combating domestic violence, she says that My Choices Foundation has partnered with various data analytics organizations over the last decade.

The organization uses data across three leading platforms:

• The Foundation’s e-learning platform allows free access, providing all the information the organization teaches in schools and colleges and in conjunction with the police.

• An AI-driven analytical tool allows the organization to analyze victim data in real time. It includes insights such as location, type of abuse, frequency of abuse, number of casting sessions, improvement, and resolution rate.

• An AI bot determines whether a person is in a healthy or abusive relationship