VIDEO | GE Digital VP of Digital Transformation: Organizational Agility Is Paramount

(US and Canada) Maggie Hubble, VP of Digital Transformation at GE Digital, speaks with Susan Wilson, Group VP, Americas Solutions Leader at Informatica, in a video interview about the business objectives driving investments in data management, the importance of data accuracy and consistency, organizational agility, and how data professionals shape data-driven decisions.

Hubble begins the discussion by stating that data is at the heart of successful business objectives. She asserts that having a foundation of accurate and engaging data is the biggest challenge and business goal. She establishes data accuracy and consistency as the initial steps toward achieving these objectives and adds that high-quality data eliminates the need for repetitive inquiries regarding account names and vital contacts for ongoing communication.

Further, Hubble acknowledges the challenge of evolving data and changing contexts but maintains that overcoming this challenge is crucial for businesses, as it directly aligns with their primary objective of effectively leveraging data.

Moving forward, Hubble acknowledges how creating a data strategy helps companies understand the non-linear equation that data provides them and their businesses. To do so, organizations must look at the gain from multiple perspectives, such as:

• Elimination of costly waste in human capital
• Reduction of data redundancy and authentication of data accuracy
• Identification of the investments needed to drive revenue and reduce costs in data storage

Furthermore, she highlights the importance of storytelling to make tangible impacts on processes within a company and insists that organizational agility is paramount.

In conclusion, Hubble asserts that data professionals shape data-driven decisions and urges them to remain agile and understand the ‘why’ behind the ever-changing business needs.

CDO Magazine appreciates Maggie Hubble for sharing her invaluable insights with our global community.