VIDEO | Albertsons Companies CDO: We Want To Make Shopping More Convenient and Personalized

(US and Canada) Danielle Crop, CDO, Albertsons Companies, speaks with Kellie de Leon, Senior Director of Content Marketing, Treasure Data, in a video interview about the future of grocery shopping and the focus on convenient and personalized shopping.

Crop, sharing her vision for grocery shopper customer experience in the next 10 to 15 years, says that many pieces of the puzzle are already in place. She maintains that the core idea is to make shopping easy for customers so that they become customers for life.

Next, discussing Albertsons Companies app experience, Crop mentions the meal-planning tool that helps customers select recipes and turn them into a shopping list. Customers can automatically find the items and put them in the shopping cart. This capability lets customers personalize their carts based on their dietary needs and preferences.

Crop elaborates that digital tools allow customers to be quite dynamic while shopping in-store and help the company know more about customers' needs at any given time across any channel.

In conclusion, she says that the future of grocery shopping is about a convenient and personalized experience that will make life a lot easier for customers.

CDO Magazine appreciates Danielle Crop for sharing her insights and data success stories with our global community.

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