(US and Canada) IPG’s experiential marketing agency Momentum Worldwide has appointed Jason Alan Snyder as its first-ever Global Chief AI Officer. Snyder, who currently serves as Chief Technology Officer and Head of Global Production, will continue his work in that capacity.

“Jason’s appointment reflects where our industry is headed — and how Momentum plans to continue to lead it,” said Donnalyn Smith, Global CEO of Momentum Worldwide. “He has a rare ability to turn complex systems into a brand advantage, and his vision ensures our clients stay ahead, responsibly and creatively.”

An accomplished technologist and inventor, Snyder has led the development of intellectual property for Momentum spanning AI systems, data orchestration and real-time production technologies. This work has become a key part of Momentum’s innovation moat, enabling the agency to deliver proprietary solutions far beyond commercialized AI tools.

“This is not about hype — it’s about helping our clients navigate and lead through complexity,” said Snyder. “As Chief AI Officer, my focus is embedding intelligence into every layer of what we do—from operations to concept to execution — making AI a trusted partner in delivering the smartest brand experiences.”

Momentum has a rich legacy of technology “firsts,” from real-time fan engagement platforms and spatial computing activations to immersive digital twins and generative content engines. This appointment represents the natural next phase of that journey: formalizing AI as a strategic core of the business, rooted in innovation, ethics and outcomes.

With Snyder at the helm of AI and production, Momentum is doubling down on scalable, intelligent and immersive brand experiences. The agency’s vision is clear: to help clients navigate complexity through powerful systems that marry technology, creativity and cultural relevance.