Root Insurance selects Tractable as a strategic AI partner to streamline claims operations

(US and Canada) Root Insurance, a leading US insurtech, will use artificial intelligence (AI) to streamline and accelerate its claims operations using Tractable's suite of AI solutions. Root will launch the partnership with the AI Subro solution from Tractable to enable Root to assess and respond to subrogation demands more accurately and efficiently.

Root is widely regarded as a digital leader in the industry focused on a modern customer experience. After testing market solutions head-to-head, Root chose Tractable, which specializes in AI for accident and disaster recovery, as its strategic partner to fulfill its ambitious AI strategy across its claims operations.

By integrating Tractable's AI, Root will accelerate its end-to-end claims process, beginning with subrogation. The collaboration joins together two of the most innovative players in the insurance industry.

Subrogation is the process by which two insurance carriers align on the split of expenses when multiple parties are involved in a claim. Tractable's AI Subro solution reviews subrogation requests made by one insurance carrier to another and helps them to reach consensus more quickly and consistently.

Mark LeMaster, Chief Claims and Customer Service Officer at Root, said: "Implementing AI effectively will set the next generation of insurers apart from incumbents by creating greater efficiencies and a frictionless experience for consumers. The industry-leading accuracy and breadth of Tractable's solutions made for a clear choice as our AI partner and serves us well in our mission to deliver world-class technology when it matters most for our customers."

Alex Dalyac, Co-founder and CEO of Tractable, said: "It's been exciting to watch Root's rapid growth and to now partner together and help drive Root's frictionless customer experience forward. As the technology-first, customer-centric carrier, Root's adoption of solutions that get its drivers back on the road more quickly after accidents demonstrates to the industry that AI is the future."